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    GROW
    HOLLYWOOD

A vision for Hollywood Boulevard's next chapter — a creative economy corridor where artists, makers, and audiences build Hollywood's future together

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A Hollywood that works for everyone

Hollywood Boulevard should be alive with creative energy- a corridor where black box theaters sit next to tech incubators, where street artists collaborate with digital storytellers, where local entrepreneurs thrive alongside global visitors. This is an achievable vision that honors Hollywood's creative legacy while building economic opportunity for the future.

visitors seeking creative inspiration

Interactive experiences that bring film and entertainment history to life through AR and digital storytelling. World-class programming and festivals celebrating the creative spirit that built Hollywood. Safe, vibrant public spaces designed for interactive experiences that connects both visitors and residents to the creative energy that roots the brand of Hollywood.

neighbors who call Hollywood home

Creative collaboration spaces where today's storytellers, artists, and innovators can build together, just like the early studios and creative communities that established Hollywood. I

Innovation hubs supporting creative entrepreneurs, fair-chance employment, and quality jobs in the growing creative economy. Community-centered development that recognizes Hollywood's creative legacy while ensuring longtime residents and the entertainment and creative community benefit from the neighborhood's growth.

The Creative economy innovation corridor

Hollywood Boulevard designated as a Creative Economy Innovation Corridor where storytelling meets technology. Modular cultural markets with built in architecture which supports the arts, rare books, and street-level creative commerce.

Black box theaters, writers' rooms, and creative co-working spaces integrated with tech incubators. Tree-lined pedestrian corridors that improve walkability, climate resilience, and create natural gathering spaces for creative collaboration.

Building A Resilient Creative Economy

Innovation & Entrepreneurship Transform vacant spaces into creative coworking hubs, black box theaters, and tech incubators. Provide SBA-style support for creative entrepreneurs and explore venture models that invest in local startups.

Public Space Activation Embed digital storytelling tools—AR experiences, interactive signage, QR codes—into the streetscape. Create infrastructure for cultural markets, weekend programming, and festivals that increase visitor spending.

Smart Infrastructure Partner with tech companies to evaluate broadband, smart city solutions, and connectivity gaps. Design with climate resilience and walkability at the center.

Olympic Legacy Coordinate international partnerships, secure cultural programming funding, and ensure Hollywood plays a starring role in LA's global moment.

Learning From Others

Station F, Paris: Adaptive Re-Use

Converted a railway shed into the world's largest startup campus, housing 1,000+ startups and transforming an overlooked district into France's innovation capital.

Barcelona 1992: Cultural Infrastructure

Used the Olympics to reinvent the waterfront and create lasting economic transformation.

Austin's Cultural Arts Division: Cultural Programming

Supports public-private collaboration for music, art, and tech-based activation across creative corridors.

New Jersey Innovation Hub: Economic ROI

$17.5M public-private partnership supporting fintech startups through equity investments—a scalable model for creative-tech collaboration.

Grow Hollywood

HELLO@GROWHOLLYWOOD.COM

Grow Hollywood is a registered 501c3 EIN 33-4941585