The world's most iconic neighborhood should be a year-round economic engine that drives prosperity for all of Los Angeles. We're building Hollywood's first Economic Development Corporation to unlock that potential—transforming the Boulevard into a thriving Creative Economy Innovation Corridor ready for the 2028 Olympics and beyond.

A Hollywood That Works for Everyone

Picture Hollywood Boulevard alive with creative energy—where black box theaters sit next to tech incubators, where street artists collaborate with digital storytellers, where local entrepreneurs thrive alongside global visitors. This isn't just a dream. It's an achievable vision that honors Hollywood's creative legacy while building economic opportunity for the future.

Interactive experiences that bring film and entertainment history to life through AR and digital storytelling. World-class programming and festivals celebrating the creative spirit that built Hollywood. Safe, vibrant public spaces designed for discovery and wonder—where every corner connects you to the stories and dreamers who made this place legendary.

For Neighbors & creatives Who call Hollywood (Los Angeles) Home

Creative collaboration spaces where today's storytellers, artists, and innovators can build together—just like the early studios and creative communities that established Hollywood. Innovation hubs supporting creative entrepreneurs, fair-chance employment, and quality jobs in the growing creative economy. Community-centered development that honors Hollywood's creative legacy while ensuring longtime residents and creative talent benefit from the neighborhood's transformation.

The Creative Economy Innovation Corridor

Hollywood Boulevard reimagined as a thriving corridor where storytelling meets technology—honoring the collaborative spirit that created the entertainment capital of the world. Modular cultural markets supporting ceramics, rare books, and street-level creative commerce. Black box theaters, writers' rooms, and creative co-working spaces integrated with tech incubators. Tree-lined pedestrian corridors that improve walkability, climate resilience, and create natural gathering spaces for creative collaboration.

The Missing Piece

Hollywood has the Hollywood Partnership BID maintaining daily operations and the Chamber of Commerce supporting local businesses. But no single organization is focused on long-term economic transformation—attracting investment, coordinating major projects, or preparing for once-in-a-generation opportunities like the 2028 Olympics.

That's where Grow Hollywood comes in. As an Economic Development Corporation, we complement existing efforts by:

• Planning & Investment: Setting strategic goals and attracting capital for major projects

• Convening Power: Bringing together stakeholders from entertainment, tech, tourism, and community organizations

• Project Execution: Launching innovation hubs, cultural programming, and infrastructure improvements

• Olympic Readiness: Positioning Hollywood as LA's cultural centerpiece for global audiences

Innovation & Entrepreneurship Transform vacant spaces into creative coworking hubs, black box theaters, and tech incubators. Provide SBA-style support for creative entrepreneurs and explore venture models that invest in local startups.

Public Space Activation Embed digital storytelling tools—AR experiences, interactive signage, QR codes—into the streetscape. Create infrastructure for cultural markets, weekend programming, and festivals that increase visitor spending.

Smart Infrastructure Partner with tech companies to evaluate broadband, smart city solutions, and connectivity gaps. Design with climate resilience and walkability at the center.

Olympic Legacy Coordinate international partnerships, secure cultural programming funding, and ensure Hollywood plays a starring role in LA's global moment.

Station F, Paris: Adaptive Re-Use

Converted a railway shed into the world's largest startup campus, housing 1,000+ startups and transforming an overlooked district into France's innovation capital.

Barcelona 1992: Cultural Infrastructure

Used the Olympics to reinvent the waterfront and create lasting economic transformation.

Austin's Cultural Arts Division: Cultural Programming

Supports public-private collaboration for music, art, and tech-based activation across creative corridors.

New Jersey Innovation Hub: Economic ROI

$17.5M public-private partnership supporting fintech startups through equity investments—a scalable model for creative-tech collaboration.

Join the Founding Movement

Hollywood's transformation requires visionary leaders who think beyond maintenance to lasting change. We're assembling a founding board of 7-9 builders—not gatekeepers—who believe in Hollywood's potential.