Hollywood is one of the most recognized places in the world — but its local economy hasn’t kept pace with its global reputation. Despite billions in tourism and media revenue, the neighborhood lacks a clear strategy for long-term investment, innovation, and inclusive growth.

Grow Hollywood is a nonprofit Economic Development Corporation (EDC) created to bring public, private, and civic leaders together around a bold new vision. We’re building the partnerships and infrastructure needed to spark reinvestment, unlock opportunity, and prepare Hollywood for the 2028 Olympics and beyond.